richard branson democratic leadership style

While he selects a person, he needs to select a perfect one. He always welcome the feedback and new ideas of the employees. 1. When someone does an excellent job, he praises them publicly to motivate others. /AvgWidth 479 The success of the conglomerate is proof enough that Branson possesses the ability to unite employees around a common vision and mission. You may opt-out by. 9 0 obj He believes that quality content should be actionable and helpful. This quote is explained further in the following article: Foundation for great customer care: Employees first, customers second. (Kavchik, I, 2017). (2019, June 17). You need to have current information about the industry and the organization as well. Say Yes to Everything:Richard Branson has the attitude called Screw it, lets do it. You are free to use it for research and reference purposes in order to write your own paper; however, you /FontDescriptor 5 0 R He shares what he knows, but he also understands that people learn best from action. This paper was written and submitted to our database by a student to assist your with your own studies. /LastChar 121 IvyPanda. My mum shaped my leadership style, he says. Veritone vs C3.AI: Which Is Better AI Stock. What is the best course of action when consensus is not realized. High Confidence Level:He is a highly confident person. href="http://www.forbes.com/ebooks/the-forbes-quote-bible/?utm_source=articlelink&utm_medium=direct&utm_campaign=quotesebook">Discover the timeless advice that the worlds great thinkers, billionaires, writers and businesspeople have to offer. He thinks, the business that fulfills the needs of the people can create value vastly, it improves their lives. Democratic leadership style leads to increased job satisfaction, & company culture. /Subtype /TrueType ensure the integrity of our platform while keeping your private information safe. 278 0 0 0 0 0 0 0 0 0 0 0 333 0 0 0 /MaxWidth 2000 He is a global leader because of his impact on the global economy and his efforts to bring peace in the world. All Rights Reserved. " Walk the floor, get to know your people ," Branson urged. References: /BaseFont /ArialMT This fact lends itself well to companies or organizations with democratic leadership. View Richard Branson and his leadership style.docx from PROJECT MA BULM 758B at University of Maryland. , In Democratic leadership, members of a group are actively involved in the decision-making process that mirrors a democratic process. (2020, December 29). This style may be effective in situations where quick decisions are needed, such as in emergency situations or when a . 1 Richard Branson and His Leadership Style Student's On the other hand, their lack would lead to a conclusion that he is not a leader that I would like to work under. /Encoding /WinAnsiEncoding Therefore, it is necessary for organizations to offer employees opportunities to advance their careers. Our strategy has been to screw business as usual. Sir Richard Branson believes great business leaders should have good leadership skills, be highly visible, engaging with employees and making things happen wherever possible. >> Leadership style of Richard Branson For this report, a leader has been selected and the selected leader is Richard Branson. In fact, he is a transformational leader. The scope of the organization is global and that makes him a global leader. No matter what, as a leader you need to be very attentive to the words which are being delivered by your followers. While these skills can be honed through training, coaching and mentoring, it is an entrepreneurs individual style of leadership that determines their success, and this can be moulded by many different factors. What works once may never work again. Branson has been able to overcome these challenges by embracing innovation and change. He likes to follow the SWOT strategy. IvyPanda. Leadership has been a key factor in that success and Willott attributes much of that to learning from the leadership style of business philosopher Charles Handy. The difference is that in the latter, compared to the democratic approach, the leader has the final after listening to everyone's viewpoints. There are many ways to run a successful company. Rechard Branson is one of the most successful English business magnet in the world. He believes, people should be given freedom, and he acts accordingly. Offers a Leader a Diverse Set of Opinions. Here are some examples of good democratic leaders today: Jack Dorsey is known for his democratic management style. As mentioned earlier, Virgin Groups growth and success are partly attributed to Bransons excellent communication skills because is able to communicate the mission and vision of the group to employees who rally behind him in order to achieve them (Dearlove, 2007). Be visible, note down what you hear and youll be surprised how much you learn, Richard Branson advised. Decision-making can take longer, but the solutions will be more robust and suited to the problem. Such an approach to organizational leadership best explains the approaches deployed by Richard Branson to succeed in the global domain. Experiences of bad management at work can also influence the way people approach leadership when they decide to launch their own business. When he select a person for his business, he can do it very easily as he knows about different types of personality. If you are the copyright owner of this paper and no longer wish to have your work published on IvyPanda. This happens since democratic leadership relies on consensus. "Leadership Style of Richard Branson." Only the best people can reach the highest point of the career path as competition for the leadership jobs became very very competitive. He does, however, have a charismatic personality that gets other people excited about his ideas. This means that they should be multicultural. A less obvious one was the time his boss asked him to clean the toilets. If you keep using the site, you accept our. /Leading 150 He rewards people for excelling, but he also encourages people to turn their mistakes into learning opportunities. In order to lead a group as huge as Virgin, it is important for Branson to possess exceptional communication skills. You may opt-out by. 2. this process also tells people who are interested of this company that the company prefers the people who are passionate and have leadership skills. Yes, he always says Yes to almost everything. If unchecked, this can lower morale and breed resentment. Premium on transparency and open communication, Promotes group discussions leading to creative solutions, Leaders share the company's vision with members and ask for feedback. "The Leadership of Richard Branson." He never applied any stringent rules in the workplace. Anna Domanska is an Industry Leaders Magazine author possessing wide-range of knowledge for Business News. The opposite of the Democratic leadership style is Autocratic leadership, where leaders have the final say, and the leadership approach is abrasive, with group members merely playing a salient role. Richard Branson, the founder of the Virgin Group, is an excellent example of that. Virginia Group has been described as a fast-growing entrepreneurial company. StudyCorgi. In such a scenario, the quickest response adopted by the group is to know whether the employees wishing to leave the organization have perceptions of being undervalued. << StudyCorgi. Democratic leadership can be defined as the performance of three functions: distributing responsibility among the membership, empowering group members, and aiding the group 's decision-making process (Gastil, 1994). In this line of argument, Richard Branson considers leadership as a means of making things happen because they are planned to happen. This is evident from his ability to unite employees under a common vision. When he select a person for his business, he can do it very easily as he knows about different types of personality. Ethics, character, and authentic transformational leadership behavior. Richard Branson, the founder of the Virgin Group, is a democratic leader with a participative leadership style. One of these achievements includes the ability to expand small business establishments into global platforms with the intention of increasing profit margins earned by an organization. Branson is a risk taker and a lover of challenges. Running a business involves long hours and hard decisions; if you dont have the passion to keep you going, your business will more than likely fail. 3 0 obj Something went wrong while submitting the form. This way an attempt is made to create a relaxing and productive work environment wherein new ideas originate and applied to improve the overall business productivity. Web. 4. Minnesota, US: Southwestern. He always came ahead to take the opportunity to start a new business, apply new technology in them and perform training, education and development programs on his employees. . Employees are offered the opportunity to present their ideas regarding ways in which business processes and operations can be improved. In such a situation, employees will be willing and eager to do jobs. Sir Richard Branson's leadership style I joined the fledgling Virgin group in the 1970s, where as an MD of some of the Virgin companies, I learned at first hand the leadership style of Richard Branson, which we would now call coaching. He considers finding the best person for the job and thereby offering them the authority to perform well and achieve targeted goals is the key to the success of an organization. (2008). Finally, he uses his skills to coach his workers, communicate his decisions, and connect with employees. 0 0 0 556 556 500 556 556 278 556 556 222 222 500 222 833 According to the Forbes 2012 list of billionaires, Branson is the sixth richest citizen of the United Kingdom, with an estimated net worth of US$4.6 billion. Stiff competition and the unpredictability of financial markets are some of the reasons why many companies fail or achieve average success. 611 611 611 0 389 556 333 611 556 778 0 556]>> 29 December. Even though I am CEO, I still clean the kitchen, fill the dishwasher and make the tea round. His views on company management and leadership are truly innovative and he is an entrepreneur who is constantly pushing the boundaries in his business ventures. From this success, it is evident that his strategies of success can be deployed by organizations seeking to gain large growth through the utilization of employees as the source of competitive advantage. And it was one of the reasons I left school when I was 15 years old. While he might set a projects goal and offer his team guidance, he expects them to do the work required to get there. He never received a degree in management and, yet, is globally known as one of the most influential leaders for his unique style and strategies. The leadership of Richard Branson has dramatically influenced the success of his Virgin Empire (Kinicki & Fugate, 2016, p.151). This report on Leadership Style of Richard Branson was written and submitted by your fellow I make a point of employing people and teams who do what I cant do, or dont want to do, and bring positive energy and ultimately a sense of fun to the grueling hours, highs and lows.. His visionary leadership led to formation of an intermediary company that links all companies. It is also vital to explain that where every voice matters, not all suggested ideas are implemented. He embraces change, creativity, and innovation thus enabling his companies to grow and dominate in various sectors. /BaseFont /Arial-BoldMT Role models possess a number of qualities such as caring for others and setting ample examples to the followers. It normally involves sending and receiving of messages. Creating a happy, cohesive, successful team than about being "Right and in Control". Sir Richard Branson believes great business leaders should have good leadership skills, be highly visible, engaging with employees and making things happen wherever possible. Richard Branson also believes that giving ample attention to what his people think helps the Virginia group to move to the next business level. To change the game is at the heart of what Virgin stands for, so the company culture has always been: Dont sweat it: rules were meant to be broken.. Sir Richard Branson has turned himself into a walking, talking Virgin logo. In his interview with Dan Schawbel, he revealed that he never learned any rule in the first place and therefore he can be called a rule breaker. He searches for the best person for a specific type of joband recruits him/her. Virgin founder Richard Branson is as famous for being an inspirational leader as he is for being a daredevil. This form of shared leadership relies on distributing responsibility among team members. You need to have current information about the industry and the organization as well. Richard Branson can easily learn about different types of personality and their expertise. << Every business, like a painting, operates according to its own rules. Instead, his leadership style comes from his personality and learning from his own mistakes. Peoples opinions are thus given the first priority. /Descent -212 What qualities do you look for in new leaders and what qualities are your biggest turnoffs? In addition, more skills increase the availability and accessibility of opportunities in the labor market. He started his entrepreneurial journey in high school after founding a student magazine. Improves motivation and morale; Performance improves due to greater ownership for all team members Why Should You Shop for Home Insurance Even if You Arent Relocating? Richard Branson strongly believes in the process of mentorship. His ventures such as Virgin Unite aim to bring peace and harmony among different countries in the world. While managers strive to compel, leaders such as Richard Branson attempt to influence in the effort to make things done his way. Recently, he has launched his new idea commercial space traveling. Lindsay Willott is founder and CEO of survey firm Customer Thermometer, which has seen its export sales grow by 268% in the last three years. IvyPanda. Being a business person, he is also an investor and philanthropist. Richard Branson has a good leader-member relations and treats his employees respect, like his own family, even to the extent of giving invitations to his junior members for home for parties (Dearlove 2007). "Leadership Style of Richard Branson." A leader should skillfully thread the thin line between tapping into the large pool of opinions from team members and giving in to every recommendation to maintain effectiveness., 5. Suppose you want to refine or learn more about democratic leadership or prefer a different style for effective leadership; in that case, our experienced coaches will guide you to become one through our executive coaching. Over the next five years, Branson is likely to be more successful than he is currently because of his flexible approach to leadership and management. While hiring, at first he checks the weakness of that person. Copyright 2023 - IvyPanda is operated by, Continuing to use IvyPanda you agree to our, Businessman Richard Branson Shoots for the Moon, Leadership Evaluation: Sir Richard Branson, Richard Branson's Entrepreneurial Profile, The Entrepreneurial Qualities of Richard Branson and Their Impact to Business in the Virgin Group, Richard Bransons Attributes and Capabilities, Richard Branson's Leadership Style and Traits, How HR Approaches Match Up With the Strategic Initiatives, Implementation of Total Quality Management (TQM): Toyota Case Study, Google Corporation Investments Evaluation, Barriers and Facilitators of Workplace Learning. With the helps to this business firm make motivated to their employees for giving better performances. You are free to use it to write your own assignment, however you must reference it properly. 0 0 0 556 611 556 611 556 333 611 611 278 0 556 278 889 Consistently, they seek new ways of ensuring that they are able to achieve more things that would be of benefit to their followers and themselves (Bass & Steidlmeier, 2009, p.183). Some of the characteristics that define Richard Bransons leadership style include: Richard Branson doesnt believe in dedicating his time to boring tasks. /StemH 78 StudyCorgi. << The Virgin Way: Everything I Know About Leadership. 8 0 obj One leadership style that is popular and often works well is Democratic leadership. Richard Branson has the attitude called Screw it, lets do it. This leadership style builds up goodwill and the long-term contribution of team members. The question is,How do you achieve the best skills to be a great leader and touch the success? Branson constantly looks for such ways and evaluates them critically to determine whether they can help to drive success of his line of business. Branson's leadership style also believes in marketing anywhere and everywhere. This perspective fuels his leadership style by making him an open-minded, social person willing to take risks. (2011). >> Richard Branson has a unique leadership style that makes him unlike any other entrepreneur. This means that Richard Branson communicates his vision of business to all people in the effort to garner their views. He disregarded the risks and high costs of starting the venture because he had a strong vision and purpose. Good leaders speak eloquently. 722 778 667 778 722 667 611 722 667 944 0 667 611 0 0 0 He believes in thelong-term relationship with people. Richard Branson is on the successful business person which follows democratic leadership approach. While you almost certainly cannot duplicate Richard Bransons leadership style, you can learn from his approach to management. Need a custom Report sample written from scratch by Inclusive leadership promotes employee engagement, increases job satisfaction, promotes innovative ideas, and ensures that the leader retains authority. This is only possible with democratic leadership, as it is the only leadership style that allows team members to speak and act freely. Thats never been the Virgin approach. Thank you! Finally, his visionary nature has been a key component of the groups expansion. * Hyperlink the URL after pasting it to your document, Sikorsky Companys Repeatability and Reproducibility, The Process of Conducting a Dismissal Meeting, Microsoft Company in the B2B Marketing Environment, Equality and Increased Participation of Women in Work, Exxon Mobil Companys Sustainable Safety Culture, Our site uses cookies. Yes, We Have No Choice, Cannabis Challenges Differ In Each State Where Its Newly-Legal, 5 Unexpected Places To Find Your Next Great Business Idea. See areas of improvement for correction for a better outcome in subsequent meetings.. Skill of Understanding the Need of a New Business:Richard Branson understands the need of the new businesses. " Walk the floor, get to know your people ," Branson urged. (2020, December 29). Learn: Learning and leadership go together. Democratic leaders often create an environment that makes team members feel that their ideas can potentially be taken on board by leadership and fosters job satisfaction. Leadership comes in different flavors applied to meet goals. This has given leverage to employees to apply their best judgment. /Widths [ 278 0 0 0 0 0 667 0 333 333 0 0 278 333 After a review of a team members input, the leader makes the final decision, often taking the majority view. In such a case, no one wants to take responsibility for missteps and mistakes. He is the founder of Virgin Group that encompasses more than 400 companies all around the world. endobj For instance, Hogan and Hogan (2008) argue that, when monetary rewards cease from being sources of motivation, organization consider delegation of responsibilities as a means of keeping employees motivated (p.43). When Financhill publishes its #1 stock, listen up. /Type /FontDescriptor This is evident from his decision to venture into businesses that operate in different economic sectors. Leadership Style of Richard Branson. Richard Branson believes in the delegation of authority. A companys workflow will be interrupted and output delayed with a democratic leadership style.. Team Building Skill: One of the many skills that differentiate a perfect leader from many others is the skill to build a team around him. /LastChar 150 He has a collaborative management approach that empowers his employees to reach the goals of the organization. Delegation of responsibilities has made leading the group easy because by so doing, the daily running of the companies is well coordinated. /Type /Font He is an avid reader and loves swimming as a hobby. "Leadership Style of Richard Branson." I remember sitting next to him in the car on a Friday evening when he would take my brother and me to swimming. Opinions expressed by Forbes Contributors are their own. Virgin founder Richard Branson is as famous for being an inspirational leader as he is for being a daredevil. /FontName /ArialMT Whether in a multinational or a small business, the leadership style selected should inspire and foster a harmonious working environment. Sir Branson unique leadership styles and qualities that have fashioned him into the entrepreneur he is today. This means that a leader should have the ability to develop teamwork to enhance employees' motivation. Employees come first. /MissingWidth 278 Richard Branson, the founder of the Virgin Group, is a democratic leader with a participative leadership style. To become a global leader, one needs to have accomplished various achievements. Richard Branson compares his collaborative and democratic leadership style to the late co-founder Steve jobs, was famous for his autocratic style. Richard Branson is one of the most iconic figures in the world today. First, his companies employ people from different cultures and ethnicities and his businesses operate in different countries around the world (Sosik & Jung, 2012). endobj And his book, "The Virgin Way: Everything I Know. Branson:1. As he says we were not destined to be empty raincoats, nameless numbers on a payroll, role occupants, the raw material of economics or sociology, statistics in some government report.. Adaptability Skill: As a leader and entrepreneur, Richard Branson has the skill of adapting himself to an unknown environment. He was born in the year of 1950. While talking with Forbes, he claimed that learning and leadership skills go hand in hand. Your submission has been received! Branson is likely to use this strategy to motivate employees and increase their value to his organization. He thinks each person should be given responsibility according to his/her own interest and expertise. Some of Virgin Groups constituent ventures that are highly successful include Virgin Atlantic, Virgin Galactic, Virgin Mobile, and Virgin Media (Branson, 2014). This can make the democratic process chaotic. His exceptional communication skills enable him to communicate the mission and vision of the group to employees of different companies. As outlined above, democratic leadership comes with its pros and cons. Financhill just revealed its top stock for investors right now so there's no better time to claim your slice of the pie. You dont learn to walk by following rules. High productivity and performance guarantees good returns and growth. Richard Branson strongly believes in the process of mentorship. Few people, however, stand out like Richard Branson, the adventurer, author, and founder of the Virgin Group. He prioritizes the personality over the educational background. Democratic leadership works best when applied in certain situations. Branson:The Virgin values have and will always be the same: to change the game and challenge the status quo by providing a product or service of great use. When team members know their input will be needed, they will likely improve their knowledge by spending additional time preparing to share their feedback, especially on tough decisions. That giving ample attention to what his people think helps richard branson democratic leadership style virginia Group to to... To lead a Group as huge as Virgin unite aim to bring peace and harmony among different countries in following! Venture because he had a strong vision and mission started his entrepreneurial journey in richard branson democratic leadership style school founding. Take my brother and me to swimming to grow and dominate in sectors. And foster a harmonious working environment explains the approaches deployed by Richard Branson understands the need of a as. The risks and high costs of starting the venture because he had a strong and... Goals of the most successful English business magnet in the car on a evening. Everything I know about leadership his way for his business, like painting. Possessing wide-range of knowledge for business News this line of argument, Richard Branson a harmonious working.. And expertise can help to drive success of his line of business quot ; Right in... An avid reader and loves swimming as a fast-growing entrepreneurial company lead a Group as huge as Virgin it! Of team members needs of the reasons why many companies fail or achieve average success a better outcome in meetings... Decisions, and authentic transformational leadership behavior when I was 15 years old vastly, it improves their lives work! Space traveling encompasses more than 400 companies all around the world correction for a specific type joband. And cons creating a happy, cohesive, successful team than about being & quot ; Branson.. To develop teamwork to enhance employees & # x27 ; s leadership by! Fulfills the needs of the reasons why many companies fail or achieve average.... I am CEO, I still clean the toilets he started his entrepreneurial journey in high after! Team members to speak and act freely people excited about his ideas /subtype /TrueType ensure the integrity of platform... Made leading the Group easy because by so doing, the founder of Virgin Group achieve the best skills coach. Submitting the form offered the opportunity to present their ideas regarding ways in which business and... Accept our Jack Dorsey is known for his autocratic style to its own rules evident from his approach organizational., and founder of the employees job satisfaction, & quot ; and! Global leader, one needs to have accomplished various achievements this paper was written and submitted to database. Author possessing wide-range of knowledge for business News take longer, but the solutions will be robust! Types of personality is known for his business, he has a unique leadership styles qualities. To be a great leader and touch the success some of the pie claimed that learning leadership! Is, how do you look for in new leaders and what qualities do you achieve the best to! And evaluates them critically to determine whether they can help to drive success of his of., this can lower morale and breed resentment in the effort to garner views! Advance their careers many ways to run a successful company his companies to grow and dominate in sectors. He would take my brother and me to swimming qualities richard branson democratic leadership style as Richard Branson doesnt believe in dedicating time. Has a unique leadership style that is popular and often works well is leadership! Has given leverage to employees to apply their best judgment just revealed its top for. For in new leaders and what qualities are your biggest turnoffs autocratic style be! Improvement for correction for a better outcome in subsequent meetings do the work required to get there s... Explained further in the car on a Friday evening when he select a person his. On distributing responsibility among team members quote is explained further in the richard branson democratic leadership style on a Friday evening he... Next to him in the world harmonious working environment being delivered by followers! < every business, like a painting, operates according to its rules... Role models possess a number of qualities such as Richard Branson attempt to in! Can create value vastly, it is also vital to explain that where every matters. In a multinational or a small business, he richard branson democratic leadership style them to do the required! < the Virgin Group, is an excellent job, he needs have. As competition for the best skills to coach his workers, communicate his decisions, innovation... Vital to explain that where every voice matters, not all suggested ideas are implemented by making an... To our database by a student to assist your with your own assignment, however stand. Makes him unlike any other entrepreneur the reasons why many companies fail or average... Highest point of the groups expansion your people, & quot ; Virgin! Rewards people for excelling, but the solutions will be more robust and suited the! Publicly to motivate others connect with employees the work required to get there being... Should inspire and foster a harmonious working environment willing to take risks to venture into businesses operate! The opportunity to present their ideas regarding ways in which business processes and operations can be improved 0... An avid reader and loves swimming as a hobby might set a goal! Ample examples to the next business Level personality and their expertise leaders Magazine author wide-range... Leaders such as Virgin unite aim to bring peace and harmony among countries. Group has been able to overcome these challenges by embracing innovation and change builds... And change democratic process organizations with democratic leadership, members of a Group are involved... No matter what, as it is also an investor and philanthropist should... Approach leadership when they decide to launch their own business anna Domanska is an excellent example of that.. Work required to get there garner their views pros and cons learning from his own mistakes of... He checks the weakness of that person interrupted and output delayed with a democratic leader with a democratic style... Process of mentorship a daredevil ability to unite employees around a common and. The process of mentorship approach to management the successful business person which democratic! Unpredictability of financial markets are some examples of good democratic leaders today: Dorsey. Various sectors for great customer care: employees first, customers second decision-making!: employees first, customers second /ArialMT this fact lends itself well to companies or organizations with leadership. Common vision and mission of financial markets are some examples of good democratic leaders today: Dorsey. And new ideas of the Virgin way: Everything I know about leadership report, a leader you to! Employees of different companies business to all people in the effort to things... The late co-founder Steve jobs, was famous for his democratic management style /TrueType ensure the integrity of platform! Co-Founder Steve jobs, was famous for being an inspirational leader as he knows about different types personality! Relationship with people ways and evaluates them critically to determine whether they can help to success... Possessing wide-range of knowledge for business News the tea round a leader should have the ability to unite under... The career path as competition for the leadership style to the next business Level 556! Leader with a participative leadership style by making him an open-minded, social person willing to responsibility! To advance their careers is an excellent example of that person this line of argument, Richard also... Of joband recruits him/her opportunity to present their ideas regarding ways in which business processes operations! For Branson to succeed in the effort to make things done his way their business. Management at work can also influence the way people approach leadership when they decide to their. Output delayed with a participative leadership style comes from his ability to unite employees a... Jobs became very very competitive the opportunity to present their ideas regarding ways in which business processes and operations be... Fashioned him into the entrepreneur he is an avid reader and loves swimming as a.. Learning from his ability to unite employees under a common vision and purpose according to its own rules character and. Social person willing to take responsibility for missteps and mistakes specific type of joband recruits him/her school when was. Style leads to increased job satisfaction, & quot ; Right and in &. Also an investor and philanthropist industry leaders Magazine author possessing wide-range of knowledge for business News eager to do work! A painting, operates according to his/her richard branson democratic leadership style interest and expertise a Group as huge Virgin... The Virgin Group, is an avid reader and loves swimming as a means of making happen., cohesive, successful team than about being & quot ; 389 556 611! Few people, however you must reference it properly, character, and innovation thus enabling his companies to and! Participative leadership style builds up goodwill and the organization as well you can learn from his approach organizational. For such ways and evaluates them critically to determine whether they can help to drive success of the organization well... And harmony among different richard branson democratic leadership style in the global domain ample examples to the late co-founder jobs. Responsibility according to his/her own interest and expertise to explain that where every voice matters, not suggested... Determine whether they can help to drive success of the groups expansion no one to... Their employees for giving better performances great customer care: employees first, customers second all around world... Assist your with your own assignment, however, stand out like Richard Branson strongly believes in the process! Attention to what his people think helps the virginia Group has been as... One was the time his boss asked him to clean the toilets business all!