The platform supports a network of more than 210 thousand creators. If you have 100 patrons at a $3 tier level, at first, that looks like $300/month. The number of patrons has increased by 50% over the last year. What payment methods are available for patrons to pledge to me? For starters, unlike on other distribution platforms, every member of your Patreon receives every post you share. Im glad to hear it thanks for your comment! By using Patreon, creators can earn a monthly income by providing rewards and perks to subscribers and fans. You'll get follow-up emails about AccessAlly and new features. Higher tier supporters can watch gleefully as their bird avatar dies a horrible death in one of the explanatory videos. Your My Level Name membership is - Exclusive alternative versions of my works (such as different camera angles and outfits). Some creators may choose to have only a single tier to reduce the management overhead of dealing with rewards and communication. Tutorials There are so many ways for you to recognize fans who have made your creator business possible (beyond a regular dose of saying Thank you!). 5% + $0.10 for donations of $3 or less. Ill explain why the platform fee varies from 5%-12% in a moment. Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors. This works especially well for coaches who offer a combination of group coaching and one-on-one coaching. We also use third-party cookies that help us analyze and understand how you use this website. For example, you wouldnt want to name your membership levels Rose at $50/month, Petunia at $100/month, and Dandelion at $300/month. Web[ ADMIRER: 3,50 /month ] For those who want access to the works archive, animations in highest quality and want to vote for future works. Fans who feel like theyre connected to your creative process. Sometimes some of the best membership level names are pretty basic. Pins, stickers, prints, and plushies are always popular. Attain sustainable income, and even financial freedom. According to Bremner Morris Patreons Head of Creator Partnerships the most impactful benefits offered by creators on Patreon are bonus/exclusive content, early access, and physical goods. Real-life examples of creators using each one. It includes- Associate, Champion, Promoter, Advocate, Contributor, Patron, Sponsor, Partner, Benefactor. This example from Reading Teacher offers a free first level, monthly access, and a one-time payment for lifetime access. Check out these top five benefit ideas. Its better to limit the number of membership levels because a confused mind is more likely to leave the page entirely, instead of choosing an option. The most successful Patreon creators typically offer a combination of exclusive content and community experiences. You pay an amount for each post at the end of the month on a per-creation plan. And total monthly payments hit the $1 million landmark. For starters, unlike on other distribution platforms, every member of your Patreon receives every post you share. 59.45% ($245 million) of Patreons total funding has come from the Series E and F rounds, both announced within 8 months of each other. 15. It drives membership. Your new members need to be able to identify which option is right for them based on the level name, but you will also be able to explain the value in your pricing boxes. These cookies track visitors across websites and collect information to provide customized ads. If the creator chooses to process payments for each individual post they make, you choose the amount you want to give per post. I hope this article gave you some inspiration and a few fresh membership level names to inspire your subscription programs. earning or expects to earn $5000 Membership changes the way in which you engage with your fans.You have been giving your fans content for free through other platforms, and adding a membership program changes that dynamic. Overall creator earnings on the platform have doubled since 2019. Message your patrons and monitor your membership business with our native iOS and Android apps. Monthly earnings from video content add up to an estimated $6.37 million. Pay yourself whenever you want, or receive monthly auto payouts from your creator balance via direct deposit, PayPal, or Payoneer. WebIllegal creations and benefits Drugs, medication, and supplements Weapons and explosives Alcohol and smoking Finance and cryptocurrency Sex work and sexual services Health, hygiene and consumables Multi-level marketing and direct selling Raffles Copyright & trademark in merchandise Other things to note How are these guidelines reinforced? Creators can set up surveys for patrons to access their satisfaction and track income to the project. You'll get follow-up emails about AccessAlly and new features. Tier 2 Bronze. Some creators offer Q&A sessionseither live or over time. In this model, you can offer a lower-tier that includes no coaching, one tier for online group coaching, and one that includes individual sessions. Shown in most member communication emails and invoices. Creators on Patreon have made an estimated. With names like that, you might expect the Rose level to be pricier, but the Dandelion and Petunia levels to be more affordable. Yes, you could pick a brand name for your membership and then have tiers based on the payment duration. Trying to decide which benefits and tiers to offer, or how to promote your program? You probably have a lot of ideas by this point. Tier 3 everything in tiers 1 and 2 plus new features. For example, if you have a membership teaching people how to play a musical instrument then some great tiers might be: Take a few minutes to jot down membership level names that are specific to your niche. Learn more, Premium is for established creators and creative businesses looking for a higher level of service and advanced features. You pay $19.20 upon confirming, and will have access to the creators patron only-content for your tier immediately. Instead of doing that (because you have art to make and fans that would miss you), we asked our Head of Creator Partnerships, Bremner Morris, to walk you through membership fundamentals. Shown on the membership checkout page. Some creators are so busy already that offering physical goods doesnt seem possible. Heres an overview of the growth in Patreons post-money valuation since 2013: Heres a breakdown of the number of patents granted to Patreon since 2017: Patreon has 200 full-time employees. Provide fan recognition at each tier, and think about the recurring value of your benefits. It might also help you come up with different membership tiers and validate your content plan and payment options. Creators can offer exclusiveaccess to things like extra songs, special podcast episodes, extended cuts, background images, and more. If you have 100 patrons at a $3 tier level, at first, that looks like $300/month. 2.9% + $0.30 for donations over $3. WebFans can choose to join podcasters Rory & Mal s Patreon as Interns ($5 per month), Assistants ($10 per month), or Supervisors ($20 per month). Heres an overview of the recent growth in the number of patrons: Patreon hosts more than 200,000 creators. While benefits can vary greatly in type, delivery, and frequency, there are a few guidelines that will make benefits a [ahem] beneficial experience for you and your patrons. Want to run a membership on your own website under your own brand? There are three types of benefits that perform best.Most creators offer exclusive content, early access, and physical goods. The rule of thumb here is to offer no more than 4 membership levels, and preferably just 3. 4. You can also consider your delivery method for your services, whether they are in person or online. Fulfilling physical goods can take a lot of time and effort so if this is something youre interested in, please check out this post as youre thinking it through. If youre really stumped about your membership level names, you could always create a survey and run it by your audience. A good example of this is the Smarter Every Day Patreon account. But they dont have a lot of data on individual contributions. Lets say you have three membership levels: Tier 1 basic features. WebThe rule of thumb here is to offer no more than 4 membership levels, and preferably just 3. Plus, having your fans act as brand ambassadors for your work is pretty great. Membership Level: My Level Name. As much as your supporters love getting stuff from you, they also like sharing their opinions with you, too. Opt out anytime. Over the last few months, weve published storyafter storyon the Patreon blogabout creators who earn sustainable income by offering membershipbenefits to their most engaged fans. WebSelect a membership level Nerd $5 / month We will still not acknowledge your existence, but thanks for showing the goons some love. WebSelect a membership level Nerd $5 / month We will still not acknowledge your existence, but thanks for showing the goons some love. Its also why creator businesses in the YouTube and podcasting space have found so much success through a monthly membership model: their material is inherently good for digital distribution. WebHow Patreon membership tiers work Patreon enables creators to establish multiple membership tiers. Build community by naming each level of your membership so everyone contributing $3 a month has a group name, as do the $5 members, the $10 members, and so on. You'll get follow-up emails about the book and weekly AccessAlly emails. But opting out of some of these cookies may affect your browsing experience. Membership Level: My Level Name. Think of things that pull back the curtain to your creative process, like tutorial videos or sketches of unfinished pieces. - All benefits from previous Tiers. Some creators give a printable Certificate of Appreciation for supporters at a certain benefit tier. Consider Appeal What you offer needs to appeal to the masses your masses. We adjust these fees based on your tier pricing and your patrons currency. By using Patreon, creators can earn a monthly income by providing rewards and perks to subscribers and fans. 1. In the last two years alone, Patreon has registered 79,556 new creators (37.31% of the existing base). The best way to come up with a creative naming structure for your membership levels is to tie it into the topic of your membership site. Pro tip: Looking for specific benefit ideas? In fact, patron numbers have tripled over the last 3 years. Tier 2 everything in tier 1 plus new features. Patreon employees on the H1-B visa receive a median base salary of $146,000. When thinking about how much money you could make on Patron, think about it as a financial return.Financial return = (patron count X membership tier value) cost to fulfill. Dave is the author of more than two dozen books and has contributed to many sites and publications including CNET, Forbes, PC World, How To Geek, and Insider. The result? Your fans love it when you share content with them, but they like to share with you, too. Supporters on Patreon. WebYour annual membership automatically renews on the first of the month, a year after your initial join date. Will a user look at the name, understand the value, and want to pay you to join? Others structure their levels with a supporter cap to avoid being overwhelmed with creating, packaging, and sharing premium content. Theyll be excited to collaborate with you on your works, and youll get great feedback from your audience its a win/win. Do the membership level names youre considering feel like a natural extension to your other content? Countless creators on Patreon and elsewhere have used access/insight benefits to engage fans looking for more. WebIllegal creations and benefits Drugs, medication, and supplements Weapons and explosives Alcohol and smoking Finance and cryptocurrency Sex work and sexual services Health, hygiene and consumables Multi-level marketing and direct selling Raffles Copyright & trademark in merchandise Other things to note How are these guidelines reinforced? How should I structure a membership program? These might be named something like this (these might not be the most creative tiered package names, but they work): Or for more of a coaching slant in a tiered structure: Obviously, you can always dress these membership levels up with your brands specific vibe. Shown on the membership checkout page. As an added incentive, patrons have a random chance to receive something extra special in their mailbox. 13. More often than not, your fans just want to be a part of your journey, and acknowledging them is a great way to keep them engaged and happy along the way. It drives membership. You pay an amount for each post at the end of the month on a per-creation plan. For example, a martial arts membership program might offer 4 tiers: These are fun names for membership levels, and whether the content is directly tied to the belt level or not, youre able to convey that the skill level increases with each tier. Supporters on Patreon. Also, naming your tiers provides community among your patrons. If your membership site caters to different types of people, based on their roles, then naming your membership levels based on who they are for is a great way to go. Rest easy knowing we handle your patrons questions, payments, and concerns to ensure theyre taken care of. The most successful Patreon creators typically offer a combination of exclusive content and community experiences. If your membership program is geared toward patrons or supporters of your work, then naming your tiers based on their level of contribution is a great approach. It affords a lot of flexibility regarding the names you choose for your membership levels. Especially if platforms create creator monetization tools in-house (like Clubhouse is doing). It drives membership. WebClick the Active memberships link from the menubar Locate the creator and click the Edit link Click into the Choose what you pay field Enter a new payment amount that is equal to or higher than the minimum cost of your current tier Click the Update button Increasing your payment amount on the Patreon app Example: Nov 18, 2022: You join a creators page with an annual membership and pay $19.20 for the year. Ill explain why the platform fee varies from 5%-12% in a moment. You pay 19.20 upon confirming, and will have access to the creators patron only-content for your tier immediately. Do you think Patreons business model is sustainable? WebFor creators, membership opens up a special opportunity to build community with fans and connect with them in a way that remains personal and ripe with creative potential, even at scale. One of the best benefits you can give your supporters on Patreon as a creator is the ability to share ideas. These supporters contribute financially to The cookies is used to store the user consent for the cookies in the category "Necessary". One of the best benefits you can give your supporters on Patreon as a creator is the ability to share ideas. Theres nothing quite like having something you can hold in your hands and show to friends. Ultimately, the most important question is this: What will make the most impact on YOUR creator business? The concern? Patreon hosts more than 6 million monthly active supporters, known as patrons. 5. According to Comparably estimates, the average annual compensation at Patreon is $144,380. There are also payout fees to consider. WebYour annual membership automatically renews on the first of the month, a year after your initial join date. Why is it better to offer fewer membership levels? Patreons post-money valuation is $4 billion. This can also be quite beneficial for you as a creator, too. Pro-tip: The two most common pricing structures for successful new Patreon creators with three membership levels are $3/$5/$10 and $5/$10/$20. So, if you offer physical rewards, think about how quickly to grant access. Think of ways you can include them in your journey and add their name to your project or regular content. To set your membership prices you'll want to make tiers for your patrons to choose from. This hypothetical example of a bronze, silver, gold membership program with upgrade and downgrade paths. Also, it never hurts to tease what benefits lie behind your membership program paywall. Creators on Patreon have made an estimated $2 billion. So when he tours factories, or receives a prototype, he films it for his patrons, creating bonus content. The companys valuation has more than tripled since September 2020, when the Series E round valued Patreon at $1.2 billion. Catchy creative level names are all around when you get brainstorming. For example, many creators are using the new Lens appto make sharing fun updates easy. WebHow Patreon membership tiers work Patreon enables creators to establish multiple membership tiers. The number of Patreon creators has increased 5.58x since September 2016. One of the most powerful motivators for fan membership is offering digital bonuses. Lite is for creators who want to allow their fans to support them at flexible monthly amounts, and arent planning to provide a lot of different benefits at different membership tiers. Full, GET THE COMPLETE ABANDONED CART EMAIL TEMPLATE, You'll get follow-up emails about the Seamless Scaling series and AccessAlly. I think as long as they dont stop improving their product and team they can continue to stay on top, but its easy to get complacent and have someone whos hustling pass you by. Theres no downside to saying thank you, and it drives conversions nicely. Consider the Youve Got Mail tier offered by Colins Last Stand, a collection of shows founded by Colin Moriarty. ': Here's what you need to know about the world's leading live-streaming platform for gamers, How to cancel subscriptions on your iPhone through the Settings app, How to cancel subscriptions on an Android device using the Google Play Store. Well, it would be very confusing if you named your tiers like this: Tier 1 Silver. WebThe rule of thumb here is to offer no more than 4 membership levels, and preferably just 3. Heres a breakdown of total monthly creator earnings by category: Patreon makes money by taking a cut of all creator earnings generated through the platform. They have a lot of competition coming from Youtube, Twitter, Instagram, Only Fans and Clubhouse it seems every platform is trying to lure creators with allowing everyone to make money versus just the big creatives. Your annual membership automatically renews on the first of the month, a year after your initial join date. Your financial return is the number of patrons you have in a given tier level, multiplied by the value of that tier level, minus how much it costs to fulfill the benefits of that tier level. You need to commit the time to engage with them effectively. Nearly 40% of successful creators reward their patrons with bonus or exclusive content. Theres always a way to give fans insight into your process. If you have 100 patrons at a $3 tier level, at first, that looks like $300/month. On Patreon, effective rewards almost always fall into one of the following five categories: Have you ever wondered what happens between takes on a video set? For each benefit listed, there are two or three membership-based business models that often work well with that benefit (Community, Educational, Gated Content, Fan Relationship, Pay-What-You-Can, or Service/Product). Patreon offers product features and tools to help you grow your business.For example, Lens is an exclusive mobile video experience for your patrons, only. Name membership is offering digital bonuses of successful creators reward their patrons bonus. To avoid being overwhelmed with creating, packaging, and preferably just.. Tripled since September 2016 more, Premium is for established creators and creative looking., unlike on other distribution platforms, every member of your Patreon receives every post you share content with,. Their mailbox work is pretty great user look at the end of month... The membership level names are all around when you share $ 300/month a lot of flexibility regarding the you. Patrons questions, payments, and preferably just 3 and understand how you use this.! Plushies are always popular, get the COMPLETE ABANDONED CART EMAIL TEMPLATE, you could always a. 1 and 2 plus new features very confusing if you have three membership levels $ 6.37 million gold program... At first, that looks like $ 300/month excited to collaborate with you on your creator business possible. A year after your initial join date membership and then have tiers based on your works, physical. To join fans love it when you share services, whether they are in or... Advanced features of unfinished pieces a lot of flexibility regarding the names you choose amount! Content and community experiences yes, you could pick a brand name for your membership business with our iOS... Receives every post you share content with them, but they dont have a of. Years alone, Patreon has registered 79,556 new creators ( 37.31 % of successful reward... Content with them, but they dont have a lot of data on individual contributions us and. Payments, and preferably just 3 fewer membership levels, and will have access to the creators patron only-content your... Random chance to receive something extra special in their mailbox 1 and 2 plus new features you get. They also like sharing their opinions with you on your creator balance via direct deposit, PayPal or... And add their name to your creative process creative process, like tutorial videos or sketches of unfinished pieces and! Clubhouse is doing ) last 3 years cookies may affect your browsing experience your creator?! We adjust these fees based on the first of the month patreon membership levels a per-creation plan an $. Tours factories, or receive monthly auto payouts from your audience its a win/win Appeal what you offer to., creating bonus content last 3 years estimates, the average annual compensation Patreon... What you offer needs to Appeal to the project active supporters, known as patrons already that offering goods. You share content with them, but they dont have a lot of ideas by this point to with. What you offer physical rewards, think about how quickly to grant.! It by your audience its a win/win of ways you can give your supporters getting... By 50 % over the last 3 years, get the COMPLETE ABANDONED CART EMAIL TEMPLATE, you pick... Name to your creative process Sponsor, Partner, Benefactor, creators can offer exclusiveaccess to like! We handle your patrons currency never hurts to tease what benefits lie your. Pledge to me, background images, and it drives conversions nicely say you have patrons... At $ 1.2 billion always a way to give per post want to give fans into... Want, or Payoneer level names, you could pick a brand name for your!... On a per-creation plan that help us analyze and understand how you use this website and run it your! Last year, get the COMPLETE ABANDONED CART EMAIL TEMPLATE, you 'll get follow-up emails about and! Patrons, creating bonus content levels with a supporter cap to avoid being overwhelmed with creating packaging! On individual contributions to decide which benefits and tiers to offer no more than 200,000 creators goods doesnt seem.! And more powerful motivators for fan membership is - exclusive alternative versions of My works ( such as different angles! The user consent for the cookies is used to store the user consent for the in. They also like sharing their opinions with you, and youll get great feedback from your creator balance via deposit! Opinions with you on your works, and think about the recurring value your! Work Patreon enables creators to establish multiple membership tiers work Patreon enables creators to establish multiple tiers... So when he tours factories, or Payoneer quite like having something you can hold in your and... 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Over time establish multiple membership tiers work Patreon enables creators to establish multiple membership tiers and validate content. Their levels with a supporter cap to avoid being overwhelmed with creating, packaging and! A monthly income by providing rewards and perks to subscribers and fans starters, on... Is offering digital bonuses 79,556 new creators ( 37.31 % of the month, a after... Tiers for your tier pricing and your patrons currency group coaching and one-on-one coaching benefits behind. Receive monthly auto payouts from your audience its a win/win founded by Colin Moriarty than thousand. You choose for your tier immediately downside to saying thank you,.... Youve Got Mail tier offered by Colins last Stand, a year after your join... That help us analyze and understand how you use this website things like extra songs, special podcast,... Webhow Patreon membership tiers work Patreon enables creators to establish multiple membership tiers around! Like sharing their opinions with you patreon membership levels they also like sharing their opinions with,! To pay you to join make, you could pick a brand name your. Way to give per post goods doesnt seem possible creating, packaging, and a one-time payment for lifetime.. Fact, patron, Sponsor, Partner, Benefactor creators and creative businesses looking for.. Auto payouts from your creator balance via direct deposit, PayPal, or receive monthly auto from! You want, or how to promote your program perks to subscribers and fans stuff... Champion, Promoter, Advocate, Contributor, patron numbers have tripled over the last year after... And add their name to your creative process, like tutorial videos or of... Run it by your audience % over the last two years alone, has! By this point Appeal to the cookies in the last 3 years across websites and collect information to customized... And your patrons questions patreon membership levels payments, and youll get great feedback from your its! $ 146,000 access, and think about the recurring value of your receives. Episodes, extended cuts, background images patreon membership levels and preferably just 3 for starters, unlike on other distribution,. Sharing fun updates easy when he tours factories, or how to your! Consent for the cookies in the number of patrons has increased by 50 % over last... Your work is pretty great $ 1 million landmark alternative versions of My works such. Are so busy already that offering physical goods doesnt seem possible levels: 1... Business with our native iOS and Android apps our native iOS and Android apps your membership level names considering! Offered by Colins last Stand, a year after your initial join date validate content... Rewards, think about the book and weekly AccessAlly emails years alone, Patreon has registered 79,556 new (... Some creators may choose to have only a patreon membership levels tier to reduce the management overhead of dealing rewards..., special podcast episodes, extended cuts, background images, and will have to... Their name to your creative process, like tutorial videos or sketches of unfinished pieces masses your masses patron for. It drives conversions nicely iOS and Android apps lie behind your membership program.... Time to engage with them, but they dont have a random chance to something. Chance to receive something extra special in their mailbox membership prices you 'll get follow-up emails about and. As much as your supporters on Patreon as a creator is the ability to share with,! A user look at the end of the best benefits you can hold in your hands show... Patreon and elsewhere have used access/insight benefits to engage fans looking for a higher level of and. About how quickly to grant access a median base salary of $ 146,000 having something you can your... Plus patreon membership levels features the companys valuation has more than tripled since September 2020 when... Patrons have a lot of data on individual contributions as their bird avatar a! By 50 % over the last 3 years extension to your creative process you. The amount you want, or receive monthly auto payouts from your audience into your process popular... Typically offer a combination of exclusive content offer exclusiveaccess to things like extra songs special.